Privacy Policy

Data Protection and Privacy Statement

INTRODUCTION

Essential Fashion Ltd is the data controller as defined by the General Data Protection Regulation (GDPR). We control and are responsible to keep and use personal data in paper or electronic files.

The privacy and security of your personal information is very important to us. We want to assure you that your information will be properly managed and protected whilst in our possession.

In order for us to process orders for you, we are required to collect and share personal data.

THE KIND OF INFORMATION WE HOLD ABOUT YOU

We may collect, store, and process the following categories of personal information about you (“Personal Information”):

  • Basic personal details such as your name, address, e-mail address, telephone number, date of birth or age, gender, marital status, nationality, ID Card or Passport Number;
  • Your signature;
  • Your payment details

HOW WE WILL USE INFORMATION ABOUT YOU

We will only collect and use your personal information when the law allows us to. Most commonly, we will use your Personal Information:

  • To create marketing campaigns through newsletters sent out by email (using your email address) and/or to create marketing campaigns on social media networks (such as Facebook and other similar platforms)
  • Where we need to comply with a legal obligation
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests; and/or
  • We may also use your personal information in the following situations, which are likely to be rare:
  • Where we need to protect your interests (or someone else's interests).
  • Where it is needed in the public interest (or for official purposes].
  • For processing and executing orders (incl. deliveries)

HOW WE USE PARTICULARLY SENSITIVE PERSONAL INFORMATION

Sensitive Personal Information requires higher levels of protection. We need to have further justification for collecting, storing and using this type of personal information. We may process special categories of personal information in the following circumstances:

  • In limited circumstances, with your explicit written consent.
  • Where we need to carry out our legal obligations and in line with this Data Protection and Privacy Statement.
  • Where it is needed in the public interest, such as for equal opportunities monitoring, and in line with this Data Protection and Privacy Statement.
  • Where it is needed to assess your working capacity on health grounds, subject to appropriate confidentiality safeguards.

Less commonly, we may process this type of information where it is needed in relation to legal claims or where it is needed to protect your interests (or someone else's interests) and you are not capable of giving your consent, or where you have already made the public information.

We will not use Personal Information for any other purpose incompatible with the purposes described in this Data Protection and Privacy Statement, unless it is required or authorized by law, authorized by you, or is in your own vital interest (eg in the case of a medical emergency).

HOW WE SHARE YOUR INFORMATION OUTSIDE OF THE COMPANY

We share your information with our payment service provider (All our payments are handled by Paypal and Stripe : www.stripe.com ) and your address with our suppliers for them to be able to deliver any items you purchase from our site.

WHO MAY GIVE US INFORMATION ABOUT YOU?

We do not obtain any information about you from Third Parties.

SECURITY

We will take appropriate measures to protect Personal Information and Sensitive Personal Information that are consistent with applicable privacy and data security laws and regulations, including requiring service providers to use appropriate measures to protect the confidentiality and security of Personal Information and Sensitive Personal Information.

DATA INTEGRITY AND RETENTION

We will take reasonable steps to ensure that the Personal Information and Sensitive Personal Information processed is reliable for its intended use, and is accurate and complete for carrying out the purposes described in this Notice. We will retain Personal Information and Sensitive Personal Information for the period necessary to fulfill the purposes outlined in this Notice unless a longer retention period is required or permitted by law. This period is normally 10 years. Upon expiry of that period, we will either delete the records from our systems entirely, or anonymize the data.

YOUR RIGHTS

Where permitted by applicable law or regulation, you have the right to:

  • Access your personal data held about you and to learn the origin of the data, the purposes and ends of the processing, the details of the data controller(s), the data processor(s) and the parties to whom the data may be disclosed ;
  • Withdraw your consent at any time where your personal data is processed with your consent eg direct marketing;
  • Update or correct your personal data so that it is always accurate;
  • Delete your personal data from our records if it is no longer needed for the purposes indicated above;
  • Restrict the processing of your personal data in certain circumstances, for example where you have contested the accuracy of your personal data, for the period enabling us to verify its accuracy;
  • Obtain your personal data in electronic format for onward transmission by you to another entity without hindrance from us; and
  • File a complaint with us and/or with the competent data protection supervisory authority.

You may exercise these rights by contacting us by email or by post as follows:

Essential Fashion Ltd.
103, Archbishop Street, Valletta, VLT 1416, Malta
Email: info@shoplowcost.co.uk

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This Data Protection and Privacy Statement was last updated on 7 th April 2021